It takes me a while to get around to seeing new films, so it was only last night I watched the Age of Stupid. Apart from the very interesting way this film was funded (by more than 620 ordinary people investing getting on for £1 millon), I was most struck by a comment made by the lead character, Pete Postlethwaite, a few moments before we are fully introduced to the idea of our own ignorance and stupidity being the cause of our downfall (and, in the film, ultimate destruction).

He remarks that maybe we humans don’t think we are worth saving.

I find that a really powerful thought. If true, it would explain a huge amount of our behaviour, and not just that related to climate change. It would explain why we allow ourselves to get fat; why we work our socks off to earn stuff that rarely makes us happy; why we poison ourselves with excesses of alcohol and other drugs; why we kill each others’ children in endless wars.

I’d like to see more businesses funding themselves through broader share ownership (Ben and Jerry’s reputedly did a great job of that in the state of Vermont).

And I’d also like to see more business owners reflecting on what their businesses would be like if their purpose was genuinely to enhance people’s sense of self-worth – their own, and that of their staff, their customers and the public at large.

For example, I think I could quite easily make a list of products and services produced by commercial companies that are, in self-worth terms, destructive, neutral, or positive.

The most positive on the list, for me, would include services that encourage people to really get better at what they do; to introduce some kind of professional reflection into their working lives; and to engage more honestly and authentically with other people. And services that encourage creativity, imagination, and the appreciation of beauty and quality.

All of these things, when done well and in a sustained manner, should lead to a better sense of real self-worth and self-esteem.

I’d be interested to hear your lists too.

By the way the same people responsible for the film are producing a (sillier?) daily 20 minute live web TV show, The Stupid Show, from the Copenhagen Climate Summit. Minimum sponsorship only £300 in case you are interested in getting into the TV business.

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